woman dressed for a weekend at the beach in a white hat, light scarf, sunglasses, and gray tank topIs there anything better than weekends at the beach? Stretching more than 300 miles long, Oregon’s coastline is home to some of the most beautiful beaches you will find anywhere in the world. Cannon Beach, Manzanita, Yachats, and Gearhart continuously rank as some of the top beaches to visit in Oregon.

As beautiful as they are, the beaches in Oregon aren’t like beaches in warmer climates. For one, they’re rarely hot. This can pose a challenge for individuals expecting to wear bathing suits all day when visiting Oregon beaches.

While for many, the main goal of beach wear is to be comfortable, that doesn’t mean you can’t also look stylish in your beach attire. Paloma Clothing, a locally owned women’s fashion boutique in Portland, Oregon, has several trendy options that are ideal for weekends spent at the beaches around the area. Here, we discuss what items you should consider before your next beach trip and the brands we carry that can accommodate.

How to Dress for the Beach

While swimsuits and sunglasses may be no-brainers for the beach, dressing appropriately is essential and can impact the overall experience. Before heading out to soak up some sun, we recommend the following when at the beach in Oregon:

Choose Lightweight Fabrics

Lightweight fabrics are ideal beach wear because they allow you to cool down quickly should you become too hot out in the sun while still providing a layer of protection. Fabrics such as lightweight cotton and linens help you to feel cool and fresh throughout the day.

Don’t Be Afraid To Layer

Because you’re going to the beach, you may be under the assumption that you need to wear fewer layers to soak up the sun or stay cool in the heat. However, when wearing appropriate fabrics, you won’t need to worry about becoming overheated. Lightweight fabrics are very versatile and can be layered without making you uncomfortably warm. This can be especially important if you plan to visit the nearby town after spending the day at the beach.

Wear Light Colors

For those concerned about becoming too hot, it’s a good idea to stick with lighter colors when going to the beach. Lighter-colored clothing does a much better job of reflecting the sun’s heat, helping keep the body cooler. In contrast, black or any dark-colored clothing absorbs most of the heat from the sun, increasing the perceived temperature of beachgoers.

Beach Wear for Women at Paloma Clothing

Paloma Clothing is proud to have been recognized as the best women’s boutique in Portland, Oregon, on several occasions. We’ve earned our outstanding reputation by providing a vast assortment of trendy, eco-friendly clothing items that are ideal for a variety of scenarios, including going to the beach. Consider the following items from our inventory the next time you plan a trip to the beach:


Shorts are a summertime staple for just about any occasion. They are a great beachwear option because they can easily be slipped on and off when wearing a bathing suit underneath. Our selection of shorts at Paloma Clothing is available in several styles, allowing you to effortlessly dress them up or down based on the occasion.

Cute Tops

Travel to the beach in style while wearing one of our many trendy tops and tanks. Available in various fits including loose, our selection of tops consist of breathable fabrics that will keep you feeling comfortable and stylish.


Bringing a sweater to the beach may sound odd but they can come in handy on those especially breezy days. A sweater can be especially useful if planning to go out to dinner after a day at the beach. Should you not need it, simply store it away in your handbag until the air gets cooler.

Find Beach Wear Essentials in Portland, Oregon

If you’re wondering what to wear to the beach, turn to the friendly team at Paloma Clothing. Our women’s boutique is stocked with great options to help you remain comfortable while still looking your best. Our inventory consists of several popular brands such as Cutloose Clothing, Habitat Clothing, and Fat Hat Clothing Company. Our staff is always happy to offer advice on what to wear should customers be unsure.

Small businesses are the soul of every community, and Central OR is no different. Visit our store at 6316 SW Capitol Hwy in the Hillsdale Shopping Center in Portland, or contact us online.